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Date Posted: Mon 06/23/03 - 8:13:18 PM
Author: Radio Fan
Subject: Re: Tired of the Corporate Tit!!
In reply to: radiorelic 's message, "Re: Tired of the Corporate Tit!!" on Mon 06/23/03 - 6:32:27 PM

>Hey, it's cool to hear where evan has been since I
>lost track of him. A real interesting side-bar type of
>story about the Vernal/Roosevelt market is that
>Corporate Radio (Marathon Media and Chris Devine) gave
>Charly Hall enough money for his Nephi station so he
>could go buy KXRQ and be some competition for Chris
>Devine's Brother in law at KLCY and father in law at
>KIFX! About that share, waterman, is there a wilhite
>or some sort of study like that being done for the
>area?? The Fall 2002 ARB (ARB only does the counties
>outside the metro in spring and fall) had the 12+
>6a-mid mon-Sun for the two counties (duchesne and
>uinta combined) share for KXRQ at 28.1, KLCY's at 25
>and KIFX at 21.9.... if you only take Uinta (the
>larger one with Vernal in it) KXRQ has a 42.1 Share,
>KLCY a 26.3 share and KIFX a 15.8 share... if you only
>take Duchesne KIFX has a 30.8 share, KLCY a 23.1 share
>and KXRQ a 7.7 share...
>
>Now the Uinta figures might be a little shaky as they
>only had 23 diaries back in the fall... not enough to
>do a maximiser run... but by subtracting the duchesne
>only AQH and Market Total numbers from the combined
>county numbers and working backwards you can get the
>uinta only numbers... and statistically for the top
>couple of stations 12+ weeklong etc... you probably
>not too far off. The new spring stuff won't be out
>till July 30th... then we'll be able to check the
>progress again.... shoot me a note, waterman... would
>love to hear from you!

From what I hear, these guys (KXRQ) are heard crystal clear as far as Green River, Wyoming and the little towns in between, and as far as Grand Junction Colorado and all the surrounding towns thereby as well. Vernal is of course booming as well with people moving there and businesses too. Then looking at the map, there are towns in the Uintah Basin like Lapoint, Tridell, Neola, Mountain Home, Altamont, Fort Duchesne, Bridgeland, etc. So if I would own a business like Lagoon, I would pay these guys to run my commercials. Likewise here Waterman, it's great to see that you are still in radio.

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