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Date Posted: 03:53:32 02/16/03 Sun
Author: February 13, 2003
Subject: the most-up-to-date mobile phone covers with Octopus function, and Octopus keychain accessories.

"Octopus City" in HKII Expo




Hong Kong,
February 13, 2003





Today, Octopus Cards Limited, the worldˇ¦s leading contactless smartcard system, and CyberM International (Holdings) Limited (8017) have jointly held a press conference.

Octopus has great pride to present the concept and activities of ˇ§Octopus Cityˇ¨, including ˇ§Octopus Cityˇ¨ Pavilion and ˇ§Octopusˇ¨ Symposium. In addition, the Company and CyberM will jointly launch the exhibition and conference registration application at the Hong Kong Information Infrastructure Expo 2003 (19-22 Feb). It will be a pioneering pilot in adopting Octopus in exhibition event in Hong Kong.

There are two major aims of the ˇ§Octopus Cityˇ¨. Firstly, it is to leverage the Octopus card to enhance the standard and efficiency of exhibition and convention facilities in Hong Kong, so as to reinforce its position as a Premier International City in Asia. Cindy Cheng, Sales & Marketing Director of Octopus, said: ˇ§Octopus continues to innovate with the aim to make peopleˇ¦s life easier, and to contribute towards Hong Kongˇ¦s development as a world class city.ˇ¨

With the support of the Hong Kong Trade Development Council, Octopus will materialize the concept at the coming HKII Expo. Business attendees can use their Octopus cards to conduct online registration from now until Feb 17, and onsite registration during the course of the event. With the registered Octopus cards, attendees can gain speedy access to the event hassle free. Moreover, the card can be used for admission fee payment on the forth day of the Expo to be opened to the public.

As told by Duncan Lau, Chairman and Managing Director of CyberM International (Holdings) Limited, there were hundreds of exhibitions and conferences held in Hong Kong every year, with about 10 million visitors flow to be handled. By applying this registration system, event organizers will find it more helpful in speeding up and simplifying the registration and access logistical processes, while making the data capture and analytical process more effective and reducing the time and resources in handling cash.

Secondly, ˇ§Octopus Cityˇ¨ will be a good platform for local and overseas visitors to gain first-hand information and experience of this leading smartcard system. Under the unique ˇ§Octopus Cityˇ¨ Pavilion, it will be the first time the Company, in a joint effort with 13 business partners to showcase its savvy use in different walks of life while marking the debut of various kinds of innovative applications and products.

To name a few: insurance machines and music kiosks using Octopus for payment, access control for residential and commercial premises, smartcard/fingerprint recognition technology access control and time attendance system, mobile printing application, on-street and off-street parking solutions, school application, POS system and mobile POS solutions integrating Octopus, the latest model of Add-Value Machine, Octopus Automatic Add-Value Service, the most-up-to-date mobile phone covers with Octopus function, and Octopus keychain accessories.

A Symposium entitled ˇ§Octopus: Hong Kongˇ¦s Prideˇ¨ will also be held on the first day of the event (19 Feb). It aims to give an overview of the development of Octopus, its technology, and applicability in different industries and markets, including access control, school campuses and retails. The Symposium will definitely be a good chance to network and foster future partnerships.

For further information, please contact:

Mrs. Cindy Cheng
Sales & Marketing Director
Octopus Cards Limited
Tel: (852) 2266 2226
Email: mediahotline@octopuscards.com

Mr. Duncan Lau
Chairman and Managing Director
CyberM International (Holdings) Limited
Tel: (852) 2310 3089
Email: inquiry@cyberm.com.hk

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