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Subject: 漢堡簡史(2006/12/30)


Author:
舒展超
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Date Posted: 21:55:37 01/03/07 Wed

聞說「哈迪斯」已全線結業,於是城中的美式漢堡包快孺情A又剩下「老麥」一家獨大!唉,真的令人納悶。
近三十年來,除了大家熟悉的市場大哥「老麥」外,曾有過不少美國名牌漢堡嘗試打進香港,但始終成不了氣候。有的更一試再試、屢敗屢戰,結果都是關門大吉,更遑論能動搖到「老麥」地位的分毫!
早於七十年代中後期,「老麥」在港大力開拓市場之時,就同時有Burger King(當時譯作「堡家敬」)、White Castle(「白堡」)、Wendy's(舊稱「得意妹」)等美國名牌快嚏A一同搶攻。然第一回合,「老麥」已大獲全勝,最先淘汰了「白堡」。「堡家敬」和「得意妹」雖捱到八十年代中,但到最後都各自收檔。
九十年代,Burger King和Wendy's分別捲土重來,並棄用舊譯名,望一洗頹風。此外,又有一家專吃Roasted Beef Burger的Arby's在港開業。不過,三者都先後消失,好像沒有一家能跨越二千年。(唯獨新機場禁區內後來開了家Burger King,叫「漢堡王」。)
然後就是Hardee's「哈迪斯」,還有頗受菲傭歡迎的Jolly Bee。後者曾有過好幾家分店,但近年都買少見少了。至於「哈迪斯」,留待下回詳談。

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