玩具雞玩具蛋（2005/02/12） -- 舒展超之大玩派

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Subject: 玩具雞玩具蛋（2005/02/12）

Author:
舒展超

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Date Posted: 16:55:11 02/12/05 Sat

昨文提到，孩堤時第一次接觸到的雞，是上鏈玩具雞；然玩具雞絕對不止一種「小雞啄米」，形形色色的玩具雞一直在我們身邊出現。
兒時的中秋花燈，除了楊桃、白兔外，雞也是一種熱門款式，原因不明，大抵雞是中國傳統農業社會的重要成員，於是反映在花燈藝術上吧。
近年最令人注意的雞玩具，非電子寵物雞「他媽哥治」莫屬。它不但掀起了電子寵物的熱潮，更引發過一浪接一浪的炒風。可是，有一件事我一直很不明白：為何開發此玩具的公司，一開始要用雞作主角，而非一般人家中的貓貓狗狗呢？又為何不是鴨，不是雀，不是企鵝，偏要是雞呢？難道他們研究過，認為顧客們（尤其是小孩）內心都潛藏了養雞的意欲？
也部A受歡迎的其實不是雞，而是蛋──「他媽哥治」的形狀正是蛋形的，大小也和雞蛋相若。而「寵物」破殼而出那一刻，才是整個玩具的精髓。同樣的道理，甚麼有得食有得玩的「乜乜出奇蛋」，以及令孩子們甘心奉獻硬幣的「扭蛋」，都是因為有得破殼才好玩吧！
再分析下去，分分鐘變成「人們懷念子宮」的心理學理論了！

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