日本雜誌中文版（2003/05/16） -- 舒展超之大玩派

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Subject: 日本雜誌中文版（2003/05/16）

Author:
舒展超

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Date Posted: 05:04:38 05/16/03 Fri

有一本相當著名的日本模型玩具月刊，最近推出了香港中文版。事前我也不知，只偶然在報攤見到它的創刊號，即管買本來看看。翻了幾翻，馬上呻笨！
一看而知，這本月刊不是日本那邊出資的，而是某本地公司，向日本買下圖文版權，自行在本地翻譯出版。這個出版模式，可謂已注定了這本中文版的失敗！
首先，是時間問題。此雜誌的日本原版早已在港相當普及，深受不少模型玩具迷捧場，故每月月中均準時有水貨抵港發售。但同一期的中文版，則要待下個月月頭才可見街。看雜誌，是為了接收最新最快的資訊；既看了日本版在先，何必再看中文版？
其次是售價。中文版比日本版薄上一大截，卻售三十八港元，絕不便宜！而日本版大約五十餘元有交易，故在價格上中文版並沒佔多少優勢。
更致命的是出版質素。中文版印刷差勁、圖片甩色，活像一本翻版書！顯然是求其由日本版翻Dup過來，而非用原圖片重新製作。
其實，料夠快、圖夠靚，正是這類日本雜誌的最大賣點，內文是否中文反而是其次。看了這本中文版創刊號，很懷疑它會否有第二期。

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