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Date Posted: 07:33:48 06/06/15 Sat
Author: Tom (The Original Tom)
Subject: Re: WTAE question
In reply to: Oldies Dave 's message, "WTAE question" on 03:52:40 06/05/15 Fri

WCAE began stunting on May 27, 1961, promoting a new format to begin two days later; at that time, the station changed its call letters to WRYT and began playing beautiful music. Another call letter change occurred five years later, when the station became WTAE to match its television sister station (which had become wholly owned by Hearst by this time); soon afterward, the station shifted to a middle-of-the-road format.
WTAE shifted its format again in 1973, this time to an oldies-heavy adult contemporary format under general manager Ted Atkins, who used programming techniques he had learned from Bill Drake at KHJ in Los Angeles. The widely popular morning show, O'Brien & Garry, featured Larry O'Brien and John Garry doing comedy skits, playing music, and other general morning fare. The format proved successful by 1980, WTAE had become the number-two station in Pittsburgh, trailing only KDKA. The station also had a heavy sports commitment; it became the flagship station of the Pittsburgh Steelers in 1969, and around the same time became the home of the Pittsburgh Panthers. WTAE also aired a nightly sports show, hosted for many years by Myron Cope. The station also added an affiliation with ABC's Entertainment Network by 1976. In 1987, as at many AM radio stations, music was abandoned, and WTAE became a talk station. Hosts included Jack Bogut, Lynn Cullen, Doug Hoerth and Phil Musick.

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