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Date Posted: 00:51:36 08/21/17 Mon
Subject: Re: O'Brien and Garry promoted to FM
In reply to:
's message, "Re: O'Brien and Garry promoted to FM" on 07:16:30 08/20/17 Sun
Bogut said in an interview once that if he had come to town to work at WIXZ, it would have been a different story. No question that KDKA's legacy and signal were a big help. He came here in April of 1968, long before FM because a factor and when KDKA was still getting a monster share. He also inherited Ed Schaughency, whose presence helped.
Bogut didn't directly follow Cordic. Pallan & Trow did the morning show for two and a half years from Cordic's departure in 1965 until Bogut's arrival.
If anybody could have done the KDKA morning show and succeeded, Westinghouse could have saved a lot of money by hiring Joe Anybody from Johnstown. Instead, they actively recruited Boguut, who had been doing an afternoon show in Salt Lake City. In fact, they recruited him twice because he turned them down the first time.
To say he couldn't have filled the time without "Dead Skunk" is no more fair than saying O'Brien & Garry didn't do anything but goof on "Pineapple Princess." When Bogut first arrived, a big element of his show was his storytelling. He had the knack for being able to grab listeners with the stories and experiences from his life. They weren't comedy skits, but KDKA wasn't looking for that, either. That's why they decided to abruptly shift the direction of the morning show. Pallan & Trow had done character voice comedy routines in the style of the old Cordic show.
The school closings are basically a factor three months out of the year. There are nine other months where ratings have to be generated. If Bogut benefited from the Children's Hospital remotes, he should have. It was his idea. KDKA's fundraising campaign had been "Penny a Month." When Bogut came to town, he convinced management to step up the efforts, and the Christmas season remotes were a big part of that. KDKA profited from that, and so did the hospital.
As time went on, Bogut became more of a traffic cop, tying together all the information elements in a cluttered format. By then, he had gained "old shoe" status and had a huge audience that was comfortable with him. He was in demand for commercials to the point that he opened a separate business to handle that aspect. He's 81 now, and can still find a sponsor for those commentaries that run on KDKA.
O'Brien and Garry were very good, and they were very different. They did a different style of show than Bogut did, and they did it well. There were enough listeners in each camp to make both shows highly successful.
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