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Date Posted: 11:58:13 07/23/16 Sat
Author: RobertoSan
Subject: Re: Behind the scenes of DK's operations
In reply to: A Casual Observer 's message, "Behind the scenes of DK's operations" on 11:31:35 07/20/16 Wed

I am a subscriber at DK's site. I was also a subscriber at PG Plus when they had it. Frequently, i would send Micco feedback on how bad the PG web model was. Take their advertising. The model they use would have been outdated even in the 90s. And why don't you have an online portal to sell Pittsburgh sports merchandise and make a small commission off of that instead of making almost nothing on local ads that most online readers dont' even care about considering a lot of the readership for the online sites is outside Pittsburgh too.

Speaking of DK, he is selling DK branded merchandise. Who the hell buys that except for some of the few delusional self branded lunatics on his site?? Who would walk around the city with a DK T shirt? He would make a smaller cut on Steeelers or Pens merchandise, but he could make it up in volume instead.

I will give DK credeit for one thing. This is a tough business that is in a major transitory phase. If someone here had a better solution, you would have started a site yourself. DK does strike me a little as revelling to much in the cult of DK. I can't stand the subscribers who kiss his ass on that site. But that's on them. If you are DK, do you blame him for hustling each day to make that site work? He has done a better job promoting his site than PG and Trib combined. Triub's sports subscrition years ago was a massive failure. So was PG Plus. DK is busting his ass getting sponsoships. And there will be times he will look desperate. And I don't condone the way he says goodbye to people on his staff he gets rid of. Like how he got rid of the PItt beat reporter. I guess Jason Mackey returned the favor in kind when he bolted without notice.

Still overall, the DK experiment has been a good one for the local sports media. Someone can build on this and maybe come up with a better site in the near future.

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