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Date Posted: 11:08:57 08/18/16 Thu
Author: AdMan
Subject: Readers do benefit (Re: To his credit, DK brought up Lochte controversy earlier than most)
In reply to: A Casual Observer 's message, "Re: To his credit, DK brought up Lochte controversy earlier than most" on 01:28:17 08/18/16 Thu

I'm in the ad business - not a DK sub and never will be.

From a biz perspective, covering the Games is a smart long time move. He will get bigger name advertisers and more ad $ in the long term. Increased $ can serve his readers by enabling him to provide better coverage.

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