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Date Posted: 07:51:04 08/19/16 Fri
Author: Brady Bust
Subject: Re: Gannett-backed site launching in Pittsburgh
In reply to: Brady Bunch 's message, "Gannett-backed site launching in Pittsburgh" on 14:13:21 05/12/16 Thu

This blog has now hired its third white female and its second non-Pittsburgher:
https://medium.com/billy-penn/the-incline-hires-reporter-curator-mj-slaby-d923c58f89c9

It has yet to identify its mission or differentiate itself from the ever more crowded media field in Pittsburgh. Late summer launch? It's mid-August on my calendar.
And not to sound parochial but what the hell are Brady & Co. doing? Do they think Pittsburghers are dying to hear from out of town hipsters about how great Pittsburgh is?

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Replies:

[> [> Re: Gannett-backed site launching in Pittsburgh -- Special K, 19:27:47 08/19/16 Fri [1]

I had the same thought as you upon seeing this news.

With all the talent our two main local dailies have shed recently, it's not like there's a lack of qualified Pittsburgh-based journalists.

It almost made me wonder if they were making a point of not hiring former PGers (other than Lexi) or Trib folks .

I am also curious if Lexi is making these hiring decisions or if this is coming from the Philly folks?

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[> [> Re: Gannett-backed site launching in Pittsburgh -- No life experience necessary, 06:30:35 08/22/16 Mon [1]

The two young professional journalism women plan to live on the South Side and in Lawrenceville, respectively, with their boyfriends and pets. They're coming to town from D.C. (alt weekly editor) and Knoxville (education reporter). Chief Lexi and her boyfriend (Trib's Adam Smeltz) live in the Mexican War Streets. It's offices are in the former Allegheny Center, now Nova Place. Apologies if this is a stale assessment, but this project looks to be shaping up as competition for City Paper, not an alternative to the PG/Trib.

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[> [> [> Re: Gannett-backed site launching in Pittsburgh -- Caper McPaper, 00:08:46 08/23/16 Tue [1]

So, who will train these callow tykes in how to pretend they know the Burgh? Lexi? That's a joke. She was never that good at the PG. Targeting City Paper (and not UpGruv) requires reporters willing to adopt the alt. weekly posture of acting cooler and more knowledgeable than everyone else, even when they don't know much. Honestly, I don't know if I'd want to piss away a dime aiming writers at the toothless tiger that is Pittsburgh City Paper (a.k.a. "The Wednesday Waste"). Their main audience consists of liberal activists and artsy types. Their other audience: artists, graffiti painters, songwriters, poets, filmmakers who want publicity and have struck out trying to interest the PG and Trib.

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[> [> [> [> Re: Gannett-backed site launching in Pittsburgh -- Point of order, 11:07:01 08/23/16 Tue [1]

Belcufine and Smeltz have been married since last fall, and he moved from The Trib to the P-G more than a year ago.
But I do agree with the question: How will these outsiders fit in? It's going to take quite a while for them to build up sources and traction, and I wonder how long Billy Penn will have patience.

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[> [> [> [> [> Re: Gannett-backed site launching in Pittsburgh -- The simple answerer, 04:46:25 08/24/16 Wed [1]

The ultimate slogan to understanding why Billy Penn hires less experienced outsiders.

"Kids trying to stay employed in the imploding newspaper business can be hired cheap."

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