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Wednesday, August 06, 12:31:21pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Monday, April 24, 07:07:04am
Author: Alan Berman
Subject: Re: Boomer Nation
In reply to: Walt 's message, "Re: Boomer Nation" on Monday, April 24, 06:35:05am

I understand the the article perfectly. If you read it carefully you will see it said that that in the past it said sponsers took your stance that people over 50 are set in their ways and could not be sold. It also said that they are realizing that the people over 50 are a good target for marketing their products. There is also no proof that CBS-FM would not continue to bill 34 million. If my business were billing 34 million, I would not change a thing. I repeat again, Jack is not billing 34 million but infinity is saving money by not hiring DJ's. I will agree with you because of the Demo's oldies are not the most attractive proposition to radio stations unless they change their thinking. In fact in case you do not know, WDJO in Cincinatti switched to oldies a couple of months ago. You said nobody has switched to oldies since last June. You are wrong on that. I suggest that you read the article more carefully and if you have any problems with it, email the person from CNBC who made these statesments. Oldies can work if it is done right. There is something called good will and good will makes money.

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