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Thursday, July 31, 02:27:24am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Thursday, June 15, 01:03:42pm
Author: Jeff Scheckner
Subject: Re: Article about twho radio is really serving
In reply to: Larry 's message, "Article about twho radio is really serving" on Tuesday, June 13, 06:15:23pm

Larry,

I agree with you fully but unfortunately that won't help our cause in getting oldies back on the air. As others have said, the advertisers are dictating what type of formats are offered on the radio--not the public. Its kind of a very undemocratic system but unless we can change the advertisers way of thinking, we are dead in the water. I have been an advocate for many causes and its all about trying to change peoples way of thinking and it is not easy. I think therefore our best course is to bring together scientific evidence which shows what the people want out of radio and that will ultimately translate to spending dollars and brand loyalty. Sadly, simply serving the public interest is not a practice of radio today unless we educate the advertisers. Anyone have good ideas as to how we can do that?

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