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Subject: Memphis Radio Shakeup

Author: Rachel

[ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 11:21:25 11/01/06 Wed Its pretty ridiculous that they keep people in the dark but its not hard to figure out what went down if you know the right things... This is a long one and sorry for anyone who loses their attention half way through! Basically, Entercom Corporation (a corporate radio owner) bought some of CBS Radio Group's radio stations, including those in Memphis. For those who are unaware of how corporate radio works is that the stations are no longer "individual" like they once were, they now have several stations operating out of one building with the marketing, promotions, and management staff all working to promote the "cluster" as a whole. They still have a separate staff of DJs to man each station, to promote consistency and identity with the listener. What happened in this acquisition is that they are now merging two "clusters" into one "cluster." Meaning, they have to cut on-air AND off-air staff from several stations. Very few radio cities, or "markets" have independent radio stations, but here in Memphis we have a locally owned group called Memphis Radio Group which holds Q107.5 among others. It is owned by George Flinn. For the poster that suggested people get together and make their own station, I want you to realize that it takes millions of dollars to buy and operate a broadcast tower suitable for FM. Not only that, another corporate radio trick is that they hog up all the open frequencies so that no one else can get them. Mr. Flinn has a dedication and pocketbook to back him up. We are not so lucky. How can we fix this problem? We can't. Steve Sandman is now over the Entercom and former CBS holdings. It is most likely he will not bring back Kidd Kraddick based on the emails I have seen people post. If there is more feedback than outcry, it may be more useful. Keep calling, keep emailing. If anything, pledge your listenership. These guys read the ratings but they LIVE by advertisers. If they aren't getting the ad dollars rolling in, you bet your momma that they'll change things to try to get their money. [ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

[> Subject: Re: Memphis Radio Shakeup
Author: ivy [ Edit | View ]	Date Posted: 12:33:30 11/01/06 Wed >So what do we do? Say we won't eat at your restaraunt if you advertise with these stations? Honestly what can we do?

[> [> Subject: Re: Memphis Radio Shakeup

Author: Rachel [ Edit | View ]

Date Posted: 13:54:15 11/01/06 Wed >>So what do we do? Say we won't eat at your restaraunt >if you advertise with these stations? Honestly what >can we do? Well, its rough. Kind of like people who boycott WalMart. yeah you have to go to walmart sometimes, but not all the time. For instance, if you have the choice between going to restaurant A and restaurant B, and A advertises on the station, don't go to A as often. Just like with a movie or tv show that may be against your morals, don't go out of your way to see it. And of course write intelligent letters, emails, etc to the appropriate people, such as the local General manager as people have been doing. Corporate CEOS get you nowhere, they don't know what happens on the local level.

[> [> Subject: Re: Memphis Radio Shakeup

Author: Jeff Moore (Unhappy but not surprised) [ Edit | View ]

Date Posted: 09:55:25 11/02/06 Thu >>So what do we do? Say we won't eat at your restaraunt >if you advertise with these stations? Honestly what >can we do? I switched to XM radio a while back because Memphis radio was lacking. The only station I listened to was 94.1 until Kramer left then they started with the 80's weekend, that sent me to XM. When Kidd came on I would listen to him only. My radio pretty much stays on XM now since Memphis radio has become void again. XM would take away advertiser dollars, maybe then Entercom or whoever will listen.