Mentioning the Jesuits in marketing and brand building -- Canisius University Golden Griffins

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- D, Fri, June 16 2023, 6:10:28

In all honesty, in 1984, it didn't mean anything to me either. Being a Jesuit college was not a factor in my decision whatsoever.

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[> [> [> Re: Mentioning the Jesuits in marketing and brand building -- Griff, Fri, June 16 2023, 6:53:14

Not part of mine in 1986 either. I'm not even Catholic.

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[> Re: Mentioning the Jesuits in marketing and brand building -- Griffine, Fri, June 16 2023, 7:48:35

To students at Jesuit High schools and those who seek the best of a Catholic college education (as I did) the Jesuit brand means everything. Sets us apart from the Lesser orders at places like Bona and Niagara

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- D, Fri, June 16 2023, 9:17:41

I always got a laugh at my Canisius classmates/teammates that went to private/catholic high schools saying they got a much better education than me because I went to a public school. But somehow..... we ended up at the same college. still makes me laugh.

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- Griff, Fri, June 16 2023, 12:59:26

Yeah I think it might take a bit more than banking on kids from Jesuit high schools to right this ship. I taught for 26 years in one of the largest public high schools in WNY and if I had one kid in the last 10 years (maybe in the last 26 years) who would have even recognized the word Jesuit, I'd be shocked.

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[> Re: Mentioning the Jesuits in marketing and brand building -- left-coast griff, Fri, June 16 2023, 7:58:26

Apparently the people in charge of the websites at those schools think prominently mentioning the Jesuit connection is pretty important in marketing and branding their universities.

But then they possibly could not know as much about their own business, or what matters to the specific student demographic they are chasing, as someone not in the field.

Who knew?

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- It matters, Fri, June 16 2023, 16:10:18

Parents in most cases are paying for the kids education. Canisius like other Jesuit schools is using it as part of their branding as a point of difference. Jesuits are known for being top shelf when it comes to education. Good for Canisius of dialing this up and linking it to developing the next generation of leaders. Go Griffs!

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[> [> [> Re: Mentioning the Jesuits in marketing and brand building -- JB, Fri, June 16 2023, 17:49:35

Come on. Don't be so naive. Unless and until the Jesuits have a tik tok presence, today's kids couldn't give two shits about a "top shelf Catholic" education. And their parents are going to incontrovertibly pay whether they go to Canisius or North East Arkansas Tech A&T State.

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- JB, Fri, June 16 2023, 19:22:58

The blurbs fill up space on their web sites and maybe make a few administrators and donors happy. To think the Jesuit affiliation actually influences enough kids to come anywhere near to filling out a student body is ridiculous. Pretty sure many more people go to Creighton because they were in the Elite 8.

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[> [> Re: Mentioning the Jesuits in marketing and brand building -- TT, Sat, June 17 2023, 16:03:22

The school is thinking the right way. It takes time. You can’t undo all the dumb stuff what has been over the years. Support the school & president Steve.

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[> [> Re: So I guess our own people don't know what they're doing -- JB, Sat, June 17 2023, 7:59:24

So two years ago they identified that the best way to communicate with young adults is through social media. Genius. What does this have to do with a TikTok presence?

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[> Duh -- left-coast griff, Sat, June 17 2023, 8:16:15

I think Tik Tok, or whatever it is, is social media.

Next time I need a plumber or an electrician I'll just call you, since you seem to know a lot about how to do other people's jobs.

Seems to me every kid attending Georgetown, BC, Marquette or any of the other selective, highly-ranked Jesuit schools cares very much about a top-shelf Catholic education.

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[> [> Re: Duh -- JB, Sat, June 17 2023, 9:39:28

"Tik Tok, or whatever it is". Good Lord. Of course it's social media! Duh! I didn't say that. I said where is Canisius' TikTok presence? It's not if kids use social media to communicate as your article "reveals". HOW is Canisius using social media to promote Jesuit ideals to current and potential students? And if they are, is it working?

Every kid. Every single kid at these 3+ schools "care very deeply about a top-shelf Catholic education" huh? So the Jewisk kids, the Muslim kids, the Hindus, etc. all care about a top-shelf Catholic education. I never realized that.

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[> [> [> Re: Duh -- left-coast griff, Sat, June 17 2023, 14:26:43

If they didn't care about receiving a top-shelf education from a university that clearly emphasizes their Jesuit values and tradition, then why did they even apply, much less pay big money to enroll?

Oh, they went for the parties, right?

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[> [> [> [> Re: Duh -- JB, Sat, June 17 2023, 17:42:49

OMG! A top shelf education yes but very few if any give a shit about a top shelf "Jesuit" education. What do you not get? Are you in touch with today's reality? Do you know how many kids care about Jesuit values and traditions? How freakin' old are you man? Pay big money and enroll to go to a good school. None of that decision making has anything to do with "Jesuit values and traditions".

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[> [> [> Re: Duh -- Mike, Sat, June 17 2023, 18:20:28

Catholic parochial schools are failing at an alarming rate. The Catholic church is involved in more scandals than anyone can keep track of and is a total embarrassment. Granted, a school that is based in Catholicism doesn't have much choice, but why would you want that to be your focus in recruiting students? Maybe make it more about what you can offer educationally than a blind religious attachment to a fledgling church that fewer and fewer people buy into anymore.

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[> [> Re: Duh -- I've been too quiet here..., Sat, June 17 2023, 10:04:47

In short, Canisius did SIGNIFICANT market research as part of the new logo, transition to university, etc.

I don't want to spoil the "secret sauce," but the enrollment management team has figured out a better way to demonstrate Jesuit values and identity.

Headcount is trending level, but net tuition revenue is up, AND it looks like we'll see a small bump of students from Medaille transferring.