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Subject: Re: assignment


Author:
Gill Silversides
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Date Posted: 08:36:54 12/14/01 Fri
In reply to: nigel davies 's message, "assignment" on 07:47:06 12/13/01 Thu

Good - I'm glad you are confused - this is a sign that you are acknowledging the complexity of the case. Coping with this messy situation is part of your learning experience. You have taken several weeks and a number of tensions to unravel the events and issues in South West Airlines, Boskalis and Body Shop, at the end of each case you had a much richer understanding of what went on, and why, in each company.

By the time you reach the end of the preparation and class work in the assignemtn case studies, you will again be in this advantageous situation and answering the questions will be much easier!.

To answer your questions:
1. Just because you have used all or most of the tensions to examine the case - doesnt mean you have to demonstrate this by writing all of them up in your answer. Focus on answering the question - you are asked about key capabilities, when you work on this question in the classroom, you will find capabilities will appear from discussing a range of models which have their place in different chapters and tensions, you only need to refer to those tension issues relevant to the question at that point.You have answered your own question really for part 1, use those appropriate and link any other issues as background where relevant.

2. I'm ashamed to say, I'm not sure! I would approach the question by looking at the way Canon manages its capabilities and the process of transfering those capabilities throughout the organisation, but that was just my assumption. The variety of processes evident in the case are certainly issues which we will discuss in the first workshop and will contribute to the learning process. I will discuss the ambiguity of the question with my colleagues and make sure this is clarified in the lectures and tutorials

Gill

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