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Subject: Article about Disney marketing and stores closing

Author:
http://www.laughingplace.com/News-ID506950.asp

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Date Posted: 06:51:49 03/03/03 Mon

1997 the operating income of $893 million and in the FY 2000 the operating income dropped to $386 million. Obviously it was time for a turn around. Andy was brought in to revitalize the sector of the Walt Disney Company that had been the key to Disney�s growth in the nineties. The two businesses of consumer products are Licensing and The Disney Store. According to Andy, Disney spent too much time focusing on The Disney Store when it is more lucrative to focus on licensing. Because of this refocus the number of Disney Stores has decreased. In 2000, there were 741 Disney Stores with 515 of those being in North America. Now there are 503 Disney Stores worldwide with 375 of those being in North America. The target is to decrease the amount of stores even further with a total of 405 stores. 300 of those would be located in North America. The stores in Japan were sold to The Oriental Land Company who run the Tokyo Disney Resort. Additionally, the stores in Australia will be closed.

The store has been redesigned to focus on the store�s key audience; girls from 3 to 8 and boys from 3 to 6. Plush will continue to be prominent. It will be 25 percent of total sales.

Princess merchandise accounts for 60 percent of sales

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[> Subject: disney thinking

Author:
joe conway
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Date Posted: 08:31:53 03/20/03 Thu

you have forgot who has the money. The baby boomer are now the one's who are coming with thier grandkids and are finding it very hard to relate to them because what made disney in our time (which most of the theme park are based on)seems to now not fit in their new marketing projects. I used to get up early every morning just to watch vault disney on the disney channel for the old shows that were on when disney's woulderful world of color. now all they want to run is old shows of the 90's. Don't forget what got you there