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Date Posted: 22:47:14 04/08/02 Mon
Author: Drummond
Subject: Mixed race couple in TV ad, or plausible deniability?



There's a car advertisement, I think for Nissan or Mitsubishi, that begins with a beautiful young woman (the beret does something for me) starting a technopop song on the car stereo (Suspend disbelief for the fact that the song begins before she hits the button). She then begins a sensuous dance, while her swarthy boyfriend looks over at her and smiles. She is white. He is, perhaps black, hispanic, or middle eastern. You never get a long enough look at him to tell for sure.

So was this the first commercial to depict a mixed race couple? Well, maybe. But they have plausible deniability to cater to the racists. In a couple of the scenes (they flash by so quickly, everything is impression. I don't know why everyone thinks this is so clever) you see a third person in the back. You don't see if anybody is behind the driver's seat, which would bring them back into trouble if it suggested a double date. Third person in the back is the "fifth wheel" or the three's a crowd killer of romance. They're just kids hanging out. The guy never makes contact with her.

Can anybody remember a television ad depicting a mixed race couple?

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