Generation Y the fuck?! -- RANTS AND RAVES

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Subject: Generation Y the fuck?!

Author:
Kat

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Date Posted: 19:39:52 04/23/02 Tue

So I know the name's been bounced around a bit for a few years now, but I was still

SHOCKED!

HORRIFIED!

dismayed....

to see an article in Monday's USA Today officially labelling the majority of us (except maybe Shaun) as Generation Y. Come on, if they really feel the need to label groups of peers, couldn't they get more creative than that? Are we really just a continuation of Generation X? (Another misnomer) Can one group of people really be summed up in a letter?
Anyway, the article had a handy side chart to clarify this hideous label. Generation Y includes all those born in the years 1977-1994 (or ages 8-25). They are the spoiled offspring of the baby boomers, which isn't very accurate. Isn't Ben's mom more of an Xer? We're also apparently very hard to market products to and seem to not pay as much attention to brand names as our predecessors. The article went on to focus on the success Jones Soda (you know, the funky-flavored soft drinks with the picture contest). Apparently they've had a lot of success marketing to us using sneaky underhanded tactics to make us think they're our friends. It still tastes good though.

Anyways, I've rambled on enough. Anybody else have any thoughts about it? Any suggestions for another "generation label"?

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Replies:

[> Subject: Re: Generation Y the fuck?!

Author:
Jesse
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Date Posted: 10:54:05 04/24/02 Wed

Kat, we're living in a time where kids can no longer be kids.

About the whole marketing thing, you have some pompous asshole in an empty suit in his mid 40's trying to think like a "generation y kid." Racking his brain to come up with the next best advertising campaign when all they feed us is recycled shit thats been used years before this guy ever thought of it. We're not hard to market for, it's just no one pays any real attention to us.

We are not the spoiled offspring of the baby boomers, if anything we are the tortured generation of these yuppy ass people who would rather blow money to keep they're kids quiet and happy rather than talking to us. And people wonder why we have violence in our schools?

I've said my peace, anymore?

[> [> Subject: Re: Generation Y the fuck?!

Author:
Kat
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Date Posted: 11:01:30 04/24/02 Wed

Well, I kinda agree that we're hard to market products to using traditional markets. Brand loyalty isn't what it used to be. Remember when Guess and CK jeans were what it was all about? The market has since been flooded with multitudes of brands with consumers showing not much loyalty to any in particular. They actually do pay attention to our age group because of the hundreds of billions of dollars we either spend or influence the spending of. That's why Vans builds skateboard parks, Jones Soda has a picture contest, and some alcohol companies even recruit college kids to throw parties using only their products. Cause don't you get more excited over something when you think you discovered it yourself then when there's a commercial for it every 10 minutes?

[> [> Subject: Re: Generation Y the fuck?!
Author: Jesse [ Edit \| View ]	Date Posted: 11:05:50 04/24/02 Wed True, then again I guess you could say we are hard to market for 'cause we don't have the same ideas as our parents. That and if any of you are like me, I could give a shit about brand name items. To me, they are more expensive items, and thus, I can live without them.

[> Subject: Re: Generation Y the fuck?!

Author:
::::::::ERIC::::::::
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Date Posted: 11:13:19 04/24/02 Wed

I see it this way, Ive always tried to label something cause it made me feel better about the situation and could somehow identify with the thing i labeled, then later came to the realization that what I had labeled was far off from the truth.

So why not just stop labeling and just live...Their is no Generation X there is no Generation Y its all a figment of our imagination, and it makes a good article for the writers of USA Today who cant come up with an original idea so they recycle the idea of some guy who decided he was going to put a label to this generation gap that will obviously happen to every generation.

But if you must have an opinion of what i think this generation should be called i think it should be called "The fuck, roll out of bed, go to the bathroom to wash your crotch, go downstairs of the motel to the soda machine to get a Mr. Pibb cause everything else is out except that, Orange Shasta, and that Tonic water that nobody fucking wants, then go back to the room and fuck a whole lot more Generation"....

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[> [> Subject: Re: Generation Y the fuck?!
Author: Jesse [ Edit \| View ]	Date Posted: 11:16:53 04/24/02 Wed Hm, the famous words of George Carlin. Tou ch�