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Date Posted: 22:30:14 04/11/12 Wed
Author: Joe H.
Subject: Re: Cut Out Scene's ? (nine minutes cut per 1-hr. 1960s TV shows)
In reply to: High Line Rider 's message, "Cut Out Scene's ?" on 15:55:36 04/11/12 Wed

H.L.R. See: http://en.wikipedia.org/wiki/Television_advertisement

for: "
United States of America

In the United States, . . . In the 1960s a typical hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a typical 30-minute block of time now includes 22 minutes of programming and eight minutes of advertisements - six minutes for national advertising and two minutes for local.[6] . . .

In other words, over the course of 10 hours, American viewers will be shown approximately three hours of advertisements, twice what they would have seen in the 1960s. If a 1960s show is rerun today, the content may be edited by nine minutes to make room for the extra advertisements.

In the 1950s and 1960s, the average advertisement's length was one minute. As the years passed, the average length shrank to 30 seconds (and sometimes 10 seconds), but more advertisements are now shown during the break. . . . "

- - Joe

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Replies:

[> [> Re: Cut Out Scene's ? (nine minutes cut per 1-hr. 1960s TV shows) -- High Line Rider, 07:06:02 04/12/12 Thu [1]

Joe , do they basically Buy$$ air-time for these commercial's ??
Thus making the movie not full viewing time ?

Is That what they mean by > This Show is being sponsered by
The Budwieser Company , as you watch the Horse's Pull The Beer Wagon.

So They Purchase air time. These Movie company's must rake in the dough.


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