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Date Posted: 19:32:05 07/17/02 Wed
Author: Michael Supancich
Subject: Revised Comp. Anaysis and Reflection

Competitive/Pre-Cursor Evaluation

The potential customer base for the MP3 player that we are selling possesses a fairly broad range of musical devices. These devices fall into two catagories. The first are those that are not portable, such as stereo systems. The second are devices that are portable. The bulk of the interviewees possesed a portable music device, which is the kind of device that we are going to be competing with. The rest of the interviewees need to be convinced that a portable music device is a solution. A third potential competitor, computer based MP3 players, do not seem to be utilized by our demographic, nor are they portable.

The majority of the interviewees already possessed and used a portable CD player. Overall, these CD players can range from fairly feature heavy to very simple. All possess several key features: play, rewind, forward, stop and volume. Some, but not all of the CD players also have a radio. The demographic seemed to be most drawn to CD players that are simple and easy to use, with larger and logically layed out buttons. The demographic also is drawn to those CD players that are lighter. They generally do not use many of the features that are located on the CD player. Many of them have an investment in music CD's that can be used with this technology. Music can also be written to a CD though this requires the aid of a CD burner.

Reflection

I thought that as a team we worked very well together. We had several meetings at various points during the implementation of Part 1 of the project. Everyone was able to contribute idea and work product. We were, in fact, able to exceed the minimum numbers in terms of interviews and problem senarios. The hardest part for our group - in my opinion - is that the demographic provided some challenges in terms of locating interview subjects. Our age group has fewer contacts with the elderly demographic than many other demographics. Also, there were several questions that we should have probably asked during our initial interviews that we did not discover until the problem senario phase of Part 1. For example, we should have asked how our demographic likes to transport thier personal devices - via shoulder strap, purse, etc... I do think that we did a good job in developing questions that were broad and would not bias the answers. - Mike Supancich

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