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Date Posted: 08:27:52 11/07/08 Fri
Author: Charlie
Subject: Re: Proof of Concept
In reply to: David Lake 's message, "Re: Proof of Concept" on 16:26:57 11/03/08 Mon

Carlos,
I agree with your take on the one iron golf marketing. There are several ways that the marketing could be "boosted". I conjecture that One Iron Golf is doing the amount of business that it wants to, keeping up with demand and staying within its production capacity, and making a profit. Your suggestions would introduce risk and potential expansion of production. If the new marketing strategy fails, then One Iron Golf could lose everything. Word of Mouth and internet forum marketing is where One Iron Golf wants to be. Also if they grow and succeed, the big companies will offer counter products and tell me if you were a new consumer, and could choose between two prducts with the same claim (single length, game improvement theory), would you pick an lesser known name (1 Iron) or the big name (Taylor Maid)? This is one iron controlling its Niche market and good on them.

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Replies:

[> [> Re: Proof of Concept -- Tommy Sims (intrigued), 17:32:45 01/06/09 Tue

I'm in the Atlanta area, is there anywhere to demo these clubs, please? Thank you.


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[> [> [> Re: Proof of Concept -- David Lake, 20:48:19 01/06/09 Tue

Click here for a list of our Demo/Fitting Centers: http://www.1irongolf.com/index_files/page0004.htm#Is_there_anywhere_that_I_can_demo_your_clubs_or_be_fitted

David Lake


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