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>I'm kepping this post short because of the time I'm >allowed using a public computer, what cities like New >York needs is a fulltime Adult Standards station. > >I'm using this board to post because it's new, I'm >posting to a different audience and I've exausted my >post on this subject on the New York Radio Message >Board.A substantial number of NYRMB posters and >readers feel that it's a pipe dream to see a >resurrection of this format. > >WNEW-FM 102.7 is the ideal place for a Pop Standards >format because of the long history of the WNEW call >letters.WNEW is the premiere station for the sounds of >the Big Bands & Pop Vocals of the 40s and 50s. This is >the station where the "Make Believe Ballroom" was born. > >Because we're in 2004, a station like this would have >to be more AC leaning a 70/30 balance (AC/Standards) >in order to draw the 45-64 year olds. > >If this format gets the right promotion, (good sales >staff) and marketed properly, there's no reason why >you can't get 2.5 - 3.0 share. > >WNEW 102.7 FM promoting its self as MIX 102.7 which is >a cross between WPLJ and Lite-FM WLTW may only achieve >mediocre ratings. But they will do better than a 1.0 >share. > >Afterall, if New York City could have a fulltime >Classical station, why we can't have a Standards >station. > > >Thanks, >Kevin L. Sealy

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