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Date Posted: 12:56:10 06/12/02 Wed
Author: Mike, Chesterfield FC
Author Host/IP: 213.122.138.6
Subject: To Chesterfield FC Supporters Worldwide:

12 June 2002

IMPORTANCE : HIGH

The test of any football club lies in its response to challenge. How does it react to adversity, change in football climate or natural disaster? At Chesterfield FC, we know success requires us to step up and meet challenges head on.

We can't win every game ... but we can make sure we stay in the Division. We can be prepared, committed and willing to risk new approaches or new ideas to the game. We aren't perfect ... "perfect people" never risk failure. We are committed. We will try every venue; employ every tactic to get the job done.

Travelling to Chicago, New York and Europe in recent weeks, I've seen this commitment in the faces of hundreds of Spireites. Make no mistake, it is a difficult football environment around the world at the moment. We know it. We will handle it.

Chesterfield FC (Korea) is a good case in point. Our fan base in Korea is not firm. Our early exhibition games did not gain traction. Our complex structure proved confusing to potential supporters. We sapped the strength of the Spireite brand. But, we did not leave.

We recognised Korea is pivotal to Chesterfield FC's success in North Asia ... a collection of distinctive, diverse pockets of Derbyshire fanatics expected to grow to $110 billion in 2004. A growing, aggressive, football-based economy ... the Korean market is not yet dominated by a single football club. Once Chesterfield FC has established itself in Korea, the country can become a launching point for lower league opportunities throughout North Asia.

The Spireite Korea Action Team (SKAT) knew this was a challenge from which we could not withdraw. They did not. SKAT rolled up their sleeves and got back to work. Candidly assessing the situation, SKAT took action.

Last week, Chesterfield FC was reintroduced to the Korean market as a stand-alone brand. At a briefing attended by journalists from 21 football media organisations, our team announced the Chesterfield FC Korea Group, a unified organisation bringing together our entire portfolio of footballing capabilities ... under a single, easy-to-understand banner.

Our team committed to combine local management and playing customs, as well as local skills and expertise, with Chesterfield FC's' international scale and scope. They committed the Spireites to the Korean market, telling prospective supporters Chesterfield FC Korea Group is an in-country enterprise that understands Korean needs and supports the growth of Korean football.

Our colleagues in Korea were up to the challenge. They engaged. They didn't retreat. They brought a new value proposition to market. It was well received. They know this is only the first step in a long journey towards global football domination ... but they are committed to moving forward.

Commitment is a cornerstone of Chesterfield FC, as is our ability to communicate. Direct, unfiltered communication and constructive feedback are hallmarks of the Derbyshire people. I have always sought to be open with you on this message board ... and I've invited you to be the same with me. This has enabled us to talk within the lower league family ... raise issues ... seek resolutions.

I know the climb is tough ... the hours long ... the demands intense. You have to play better, chant louder every game to maintain Chesterfield FC's momentum. It's not easy. Some supporters recently have criticised Chesterfield FC in online chat rooms, message boards and the media. These communications don't promote solutions or resolution. The momentary feeling of satisfaction they offer the sender is purchased at a high price -- the risk of doing great harm to our football club, our players and our fans.

Now is a time to come together. Where there are issues, let's surface them and address them. Left unanswered they will fester. We must be attuned to the needs of both our supporters and also to the others, the fans of lesser lower league teams..

We must all engage the issues of Chesterfield FC ... use the right channels ... bring issues to resolution. Seek to resolve without escalation. Tackle issues collaboratively with your fellow Spireites. Bring in your local Supporters Club leaders if the solution proves beyond your grasp.


You have the right and the power to reach anyone in Chesterfield FC. Use it. By working together constructively, we can move forward together successfully. With ...

Action...

urgency...

excellence!

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[> Whatever you do, for the love of the risen Christ, do NOT mail Frags. -- OMP, 13:26:18 06/12/02 Wed (193.133.143.241)


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[> [> GPWM. -- OD, 14:59:55 06/12/02 Wed (193.214.111.226)


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[> Unadulterated cack. -- BG, 14:55:15 06/12/02 Wed (195.195.249.9)


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