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Date Posted: 07:57:06 07/18/07 Wed
Author: KH
Subject: My buddy Carla posted this on the Unofficial CB site and I thought I'd post it over here as well. I hope she doesn't mind. Take Care! :o)



LIFETIME Television Reigns Supreme on Sunday Night

'ARMY WIVES,' 'SIDE ORDER OF LIFE' AND 'STATE OF MIND' POWER NETWORK TO #1 IN PRIME IN HOUSEHOLDS, P2+, W18-34, W18-49 AND W25-54

'ARMY WIVES' BEATS CBS, NBC AND ABC AMONG W18-49 AVERAGE VIEWERS FIRST TIME THREE NEW DRAMAS ON ONE BASIC CABLE NETWORK HAVE ALL SCORED OVER A 2.0 HOUSEHOLD RATING

- Dramas Deliver Cumulative Audience of More Than 10 Million Viewers -

NEW YORK, July 17 -- The Sunday, July 15 premieres of Lifetime's new critically acclaimed dramas "Side Order of Life" and "State of Mind," along with the continuing sensational success of "Army Wives," the network's highest-rated series ever, averaged a 2.5 household rating and 2.3 million P2+, powering Lifetime to complete domination of basic cable from 8- 11PM (ET/PT), ranking #1 among HHs, P2+, W18-34, W18-49 and W25-54.

"Army Wives" was the evening's highest-rated program in all these demos -- and beat CBS, NBC and ABC among W18-49 with 1,233,000 average viewers.

"Side Order of Life" ranked #1 among HHs and W25-54 at 8PM (ET/PT).

The "Side Order of Life" and "State of Mind" debuts at a 2.1 HH rating each-- with "Army Wives" soaring in its seventh week to a season high 3.3HH rating -- marks the first time three freshman dramas on one ad-supported cable network have all scored over a 2.0 HH rating.

The trio of dramas also delivered a cumulative audience of ten and a half million viewers*

Said Susanne Daniels, President, Entertainment, Lifetime Networks: "It's incredibly exciting to follow the success of 'Army Wives,' a show that has clearly struck a chord in the zeitgeist, with these two new critically acclaimed dramas, 'Side Order of Life' and 'State of Mind,' which have resonated with our loyal audience. Thanks to the outstanding production teams, brilliant acting and sharp writing, 'Side Order of Life' and 'State of Mind,' along with the water cooler series 'Army Wives,' have branded Lifetime as the number one destination on Sunday night for quality drama this summer."

"Army Wives" is re-enlisting for another tour of duty with 18 new episodes of season two scheduled to begin in the spring of 2008.

Details on Lifetime Television, Sunday, July 15:

-- At 8PM, "Side Order of Life" averaged a 2.1 HH rating/2.4 million P2+

-- At 9PM, "State of Mind" averaged a 2.1 HH rating/2.3 million P2+

-- At 10PM, "Army Wives" averaged a 3.3 HH rating/3.7 million P2+

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[> Sounds fabulous, but could someone decipher the lingo for me?? What does P2+ mean? Most of the rest of it I can figure out, but no that one. -- Texasbrat, 13:10:16 07/18/07 Wed [1]


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