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Thu, Jun 06 2024, 15:27:58Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 12[3]4 ]
Subject: RCI latest


Author:
Allan
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Date Posted: 07:24:02 04/13/06 Thu

What on earth is going on at RCI? The latest book sees both Paradise and Monterey with silver crown status but of the 50 resorts in Tenerife featured, the majority have either a gold or silver crown. We were always led to believe that the top 5% of resorts in each area were awarded Gold Crown with the next 15% at silver.
At a recent CLC session in Costa Del Sol, the senior rep advised that Paradise would probably never get its gold crown back, that Monterey will become a two standard resort and that there was a possibility that weeks owners may not in future be allowed to cede weeks into their points system. Anyone else heard of this? It is obviously a possibility put forward to encourage weeks owners to relinquish their weeks for points.

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[> Subject: Re: RCI latest


Author:
James
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Date Posted: 01:20:19 04/28/06 Fri

Obviously this percentage is incorrect. It must have been something sales reps for years on end have used to say how exclusive their resort is.

In actual fact, RCI awards are based on the scores on the comment cards sent to them by exchangees. 5 of the fields are used to determine the award given, these are: Check In/Out, Resort Hospitality, Resort Maintenance, Unit Maintenance and Unit Housekeeping. Scored out of 5, a resort must average over 12 months (in field order) 4.1, 4.1, 3.9, 4.0 and 3.9 for Gold Crown and 4.0, 4.0, 3.8, 3.7 and 3.8 for silver.

Percentage has nothing to do with it!

Whilst it would be nice to believe that the award scheme is as simple as that, it isn't. RCI depends on the resorts for its business, so a resort that doesn't get the required scores for gold or silver can persuade RCI to give them a reward - this is more likely to work for resorts in active sales who are regularly affiliating new members to RCI. The more revenue a resort (or company) generates for RCI, the more likely it is to give an award which isn't actually deserved - even more so if the resort threatens to de-affiliate and go to Interval International!!

Paradise Club actually had the gold crown for a couple of years when it didn't even deserve RID (now silver crown), but because the then owners of Paradise were generating a lot of revenue for RCI - hey presto! Gold Crown.

This is fact, the next is just me thinking out loud...

I'm sure this could work the other way too, RCI could be asked not to give an award so that a resort management company can then say to members, "we've lost our gold/silver crown, we need to charge a special levy to refurbish the resort".
[> [> Subject: Re: RCI latest


Author:
Allan
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Date Posted: 08:38:20 04/29/06 Sat

Sorry James, I was obviously referring to a distant past in a period when RCI had a bit more credibility and integrity. The percentages of approx 5% and 15% of RCI's total number of affiliates were actually quoted in letters from Christel DeHaan in 1991, when President and CEO of RCI. She quotes that the awards are made after 12 months feedback from exchange guests on resort quality and service delivery.
I have no argument with your assessment of RCI's outlook today which just serves to illustrate that in the end, money talks these days and service delivered deteriorates!



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