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Date Posted: 12:21:50 04/17/17 Mon
Author: JM
Subject: Re: Clark Race aircheck
In reply to: Jeff Roteman 's message, "Re: Clark Race aircheck" on 09:05:18 04/17/17 Mon

Clark Race's hiring by KDKA was a reaction to huge ratings gains that had been made by KQV with its Top 40 format.

He started on the all-night show before they quickly moved him into a late afternoon/early evening slot where he would be available to teens after they got home from school. The original slot was 3 to 6, later changed to 4 until 8. He stayed in that slot until the spring of 1967 when he moved to 2 to 5 p.m. Big Jim Williams then took over the newly-created 6 to 9 p.m. spot. Within a year after that change, KDKA revamped its music to drop a lot of the more frivolous and/or harder Top 40 stuff, and Jim Horne replaced Williams in 6 to 9 p.m. The evening show under Horne dropped the nightly "Sound of the Oldies" half hour, which had started when Clark Race had the show.

KDKA played Top 40 music through much of the '60s, but never had a Top 40-type presentation. There were no request lines, no call-in contests, and no "most music" or "seven in a row" guarantees. They didn't use jingles in the same way that most Top 40 stations did and still had longer jingles as late as 1967. John Rook said he programmed KQV by emphasizing constant forward momentum, setting his energetic presentation apart from the decidedly slower pace of KDKA. KDKA wanted its DJs to be personalities. Jim Horne was given a lot of latitude to do comedy when he took over the evening show.

Of course even then, they had talk programming like "Contact" with Mike Levine, John Stewart's "Program PM" and "Party Line" in the evening hours, as well as Pirates games for six months out of the year.

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