Author:
oxana nadethronova
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Date Posted: 02:58:17 06/05/05 Sun
http://www.missuniverse.com/press/06.20.02.html
NBC ENTERS A 50/50 PARTNERSHIP AGREEMENT WITH DONALD J. TRUMP FOR THE MISS UNIVERSE FRANCHISE
NBC and TELEMUNDO to Become Broadcasters of the Competitions
Burbank - June 20, 2002 - NBC has entered into an exclusive agreement with Donald Trump to become equal partners in the Miss Universe franchise. As part of the agreement, NBC and Telemundo (including Puerto Rico) will become the U.S. broadcasters of the MISS UNIVERSEŽ, MISS USAŽ, and MISS TEEN USAŽ, competitions for five years beginning in 2003. The announcement was made today by Jeff Zucker, President, NBC Entertainment and Donald J. Trump.
"We're excited about this agreement to enter a long-term partnership with Donald Trump and The Miss Universe Organization," said Zucker. "Through the NBC network, Telemundo, NBC's cable properties, the NBC local stations and ShopNBC, NBC has tremendous power to leverage this global franchise and enhance its success."
"This is a great opportunity for us," said Donald Trump. "The deal matches the No. 1 television network with the No. 1 global pageant organization, which is sure to be a winning combination."
Both NBC and Telemundo will work to develop spin-off programming from the pageants. In addition, Telemundo will produce a Spanish language pre-pageant program for the Miss Universe pageant. The new agreement also extends Miss Universe's reach into commerce with the opportunity to sell pageant-related merchandise on ShopNBC.
The Miss Universe Organization, now in its 51st year, is an international organization offering women an opportunity to communicate their views and to be personally enriched, attain personal career goals and promote social and humanitarian causes.
The MISS USAŽ competition is traditionally broadcast in February while MISS UNIVERSEŽ is conducted in May and the MISS TEEN USAŽ is held in late summer.
Earlier this year, the MISS UNIVERSEŽ broadcast enjoyed its best ratings among adults 18-49 in four years. The 2002 telecast outscored last September's "Miss America Pageant" pageant among adults 18-49 and generated the highest rating in that category since the 1999 airing of "Miss America Pageant."
The Miss Universe Organization, producers of the MISS UNIVERSEŽ, MISS USAŽ, and MISS TEEN USAŽ, pageants is a Donald J. Trump and NBC partnership.
MEDIA CONTACTS:
Rebecca Marks, NBC Entertainment Publicity, 818/840-3914
Jennifer Skorlich, NBC Entertainment Publicity, 818/840-4630
Mary Hilliard Harrington, Miss Universe Organization, 212/373-4982
Esther Swan, Miss Universe Organization, 212/373-4870
oxana nadethronova: This is one of the reasons, why the so-called "latinas" are doing very well in this competition, especially Puerto Rico. Their preparedness and sheer perfectness is evident, but this development is one of their "unfair" advantage in this competition.
Evidently, with "Telemundo", it's very clear why the "latina look" is the one MISS U is looking for. Though Canada is non-latina, she did competed before in Miss Mundial (or whatever it is called). This is also the reason why the precious top 5 slots is filled with latinas.
It's quite understandable why most of us fans of Asians are hoping for our bets to at least make it the top 15, then we're happy already, somehow deep inside, we already know that latina's would move forward.
Anyway, this is why Binibini should focus on Miss World and Miss International. It's even understandable why most Bb. Pilipinas - Universe title holders are being trained in Colombia. Apparently, they are being trained to look and act like a Latina because that is the only way our bets would make it with NBC/Telemundo's Miss Universe. Though it still hasn't worked in our favor.
NBC and Telemundo is looking forward for a LONG TERM PARTNERSHIP. Need I say more of the grim fate that awaits Asian beauties?
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