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Monday, May 13, 03:34:30am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, [4], 5, 6 ]

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Date Posted: Sunday, April 23, 07:55:04am
Author: Alan Berman
Subject: Boomer Nation

There is an article on the MSN money page writen by CNBC Staff which states the following.
The big 5-0. Thats the age at which marketers traditionally lose interest in consumers, on the premise that Americans over 50 are already entrenched in their choices on everything from which brand of toothpaste to buy or which car to drive.
But the massive postwar generation, which has driven every significant cultural and marketing trend for the past 50 years, is now changing the rules again.
Half of the boomers- between the ages of 50 and 60-are unlike previous generations, typically looking forward to their best earning and spending years. Those baby boomers are flush, with more than $1 trillion of spending money a year.
They are likely to be hearty consumers too as they inherit money from their parents, empty the nest, relocate, take new jobs, support grandkids and buy the best health care they can afford.
Marketers and radio stations that say the over 50 generation will not spend money are wrong. This shows that there is no reason for radio stations like CBS-FM not to have an oldies format. The people who listen to oldies have more spending power than the young audience who listens to Jack and can be reached.

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