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Thursday, July 31, 02:39:10am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Monday, March 20, 02:13:07am
Author: Walt
Subject: Re: The Double Standard
In reply to: Jeff Scheckner 's message, "Re: The Double Standard" on Sunday, March 19, 08:36:25pm

Not sure what your point is. Over 50s obviously have money to spend and spend quite a bit of it. That is not in dispute.

The argument against most companies advertising to the over 50 crowd is their buying habits are already formed and they stay with the tried and true. That's what's happened with the Manilow CD -- a '70s artist doing '50s songs isn't really selling a new product. My guess is most of these sales are to people who already have Manilow CDs (or albums) in their home and the actual retail sales will be good because this isn't a downloading or file sharing crowd, like college kids are.

People who don't buy many current CDs are buying this one. It is filling a particular niche in the market. Assuming the great majority of current music doesn't appeal to the over-50 audience, how does the blip of Manilow's success translate for other advertisers? Why is Macy's better off aiming at over-50s instead of younger people who are developing buying habits?

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