SA Marketing - Response to Doug and continuation -- Single-Axis Golf Forum Archives

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Date Posted: 11:04:33 06/19/00 Mon
Author: Peter
Subject: SA Marketing - Response to Doug and continuation

Doug,

I'm continuing the discussion here because we were too deep in the previous thread.

I like your quote "preaching to the perverted" :-)

I think NG would be well served by focusing at least part of its efforts on the new golfer market. IMHO this would require a lower price point for equipment and lessons and a grass roots effort like the one I described by a local pro here teaching group lessons at night in the local high school at 7 lessons for $40.

By catching new golfers you have a chance to build on a base with no bad habits.

If you combine that effor with upgraded education (at a higher price) ala the Compusport model I discussed in another note, NG would be positioning itself as really the state of the art in golf.

Peter

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Replies:

Re: SA Marketing -- Doug, 12:24:03 06/19/00 Mon
- Re: SA Marketing -- Peter, 20:09:28 06/19/00 Mon
  - Re: SA Marketing -- Doug, 07:49:02 06/20/00 Tue
    - Re: SA Marketing -- Peter, 10:14:33 06/20/00 Tue
      - Re: But Peter, Isn't the question: -- Doug, 12:17:27 06/20/00 Tue
        Re: I think... -- Peter, 13:38:30 06/20/00 Tue
Re NG marketing, or lack thereof! -- Chazman, 14:00:08 06/20/00 Tue
- Oh yeah? -- Phys Ed, 15:22:39 06/20/00 Tue
- Re: Margin estimates -- Peter, 18:35:48 06/20/00 Tue
  - Re: You don't have to tell me.... -- Chazman, 19:12:49 06/20/00 Tue
    - Re: You don't have to tell me.... -- Peter, 19:19:06 06/20/00 Tue
Re: SA Marketing - Response to Doug and continuation -- Remington, 16:51:25 06/20/00 Tue
- Re: Education -- Peter, 18:28:25 06/20/00 Tue

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