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Date Posted: Tuesday, April 11, 11:00:11pm
Author: Eileen W
Subject: Newspaper article on WKHL/WCTZ FM

Some of you might be interested in a newspaper article on the format change for WKHL (now WCTZ) in Connecticut...

Greenwich Time
Thursday, April 11, 2006

Tuned in: Radio Station changes its format
By Peter Healy

If you tune your radio to 96.7 FM and don’t hear ‘50s tunes, you didn’t get the wrong station.
The former WKHL, or Kool 96.7, became The NEW 96.7 The Coast on March 29. Its call letters are WCTZ.
The Stamford-based station plays popular music from the “1960s through today,” said Robin Faller, vice president and general manager of Cox Radio Stamford/Norwalk.
Cox Radio owns four other Fairfield County stations: 95.9 THE FOX, an FM classic rock station; News/Talk 1400 WSTC and 1350 WNLK AM, and Star 99.9 FM, which the company calls a “soft and contemporary station.”
Faller said Cox Radio changed the oldies theme of 96.7 FM to the current format after researching the lower Fairfield County marketplace. Cox Radio, one of the nation’s largest radio broadcasting companies based on revenues, owns about 79 stations in 18 U.S. markets.
“Cox is a research-based company and wants to have radio stations that reflect the tastes of the community; and those tastes are changing,” she said. “People want to hear more eras of music than they had on Kool 96.7”
Faller would not disclose details about the station’s exploration of the lower Fairfield County listeners’ market, but said it included micro-targeted research, complex methodology and a large sample.
“These towns around the Fairfield County coast have a certain lifestyle and we are celebrating that lifestyle,” Faller said. “It is a lifestyle where people have a lot in common and live, work, shop and recreate in the same places.”
But Cox Radio missed a chance to increase its share of the oldies market after CBS FM in New York dropped its oldies format last year, said Frank Boyle, president and owner of the Frank Boyle & Co. radio brokerage firm in Stamford. That CBS station is now called 101.1 Jack FM and its motto is “playing what we want.”
“It is predictably a bad move for (WCTZ FM) because they were the only oldies station in the area,” Boyle said. “They are just falling into the sheep mentality. These moves are made to reduce costs.”
Cox Radio Stamford/Norwalk also reduced staff. The company removed the former Kool 96.7 on-air personalities so it can focus on showcasing its music, Faller said. It retained Program Director Peter Delloro, she added.
WCTZ also broadcasts news, traffic reports and announcements of community events.
The station plays 50 minutes of songs per hour. Songs include Rod Stewart’s “Maggie Mae,” “One Of These Nights,” by the Eagles and Madonna’s “Into the Groove.”

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