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| Subject: Catuity expected to be issued by the end of the first quarter | |
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Author: Receives Notice of Allowance on Major U.S. Patent |
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Date Posted: 20:59:20 01/12/03 Sun Posted By Subject Post Time Post ID smurphyslaw (ID#: 425362) Comp Ann.:Allowance on Major U.S. Patent 13/1/03 3:05:51 PM 5908555 « Previous Message Next Message » Company Announcement Receives Notice of Allowance on Major U.S. Patent CATUITY INC 2003-01-13 ASX-SIGNAL-G HOMEX - Sydney +++++++++++++++++++++++++ Catuity, Inc, (NASDAQ: CTTY; ASX: CAT), a leading loyalty software solutions company that provides both technical and marketing expertise to credit and gift card issuers, merchants, and processors, announced today it has received a "Notice of Allowance" from the US Patent Office for 26 claims on its application for a patent for a Data Carrying Device and Systems for Use Therewith. The patent is expected to be issued by the end of the first quarter and represents the third for Catuity's growing patent stream. This patent is the foundation of the Catuity patent portfolio. It broadly covers the efficient use of memory space on smart cards (and other data carrying devices) to store data for multiple applications and the systems to manage applications, devices and terminals. "Catuity is recognised as a major facilitator of the growth of the instant loyalty market segment of the CRM industry, and as such, are developing an extensive portfolio of intellectual property for the many innovations we initiate," stated Michael V Howe, president and chief executive officer of Catuity. "Our strategy is to provide our customers the technology, service and expertise that can enable them to easily and effectively reach their consumers for the best possible return on investment." According to Howe, this new US patent discloses the use of dynamic memory allocation and memory re-use on smart cards via the use of a static area, program index and an application area. The use of an index to address application data within a smart card provides much of the core flexibility of the Catuity system. Rather than pre-allocating limited memory space on the smart card for each application prior to use, the innovative Catuity design allows program specific data to be added and removed from the card post-issue, as determined by the behaviour of the card holder. "This is a key benefit of Catuity's program - it allows the user of our software to specifically target a customer's behaviour and reward that behaviour in ways that can benefit both the consumer and provider of that incentive, whether it be the credit card issuer, the merchant or the product manufacturer," said Howe. He added that the patent also protects the design of the Catuity system for the offline management of multiple applications on smart cards (and other data carrying devices). "The patent discloses the use of a central host communicating regularly to multiple remote terminals to send parameter files and receive transaction files. The remote terminals are loaded with functionally identical software that responds to the received parameter files to control and manage smart card based applications such as loyalty programs and electronic tickets. "By encapsulating all the potential program elements in parameter files, licensees of the Catuity system can deploy new programs and change existing ones without the need to load new software into the remote terminals," Howe stated. Since Catuity developers have been at the forefront of development of software products for use by the many stakeholders in the loyalty segment of the CRM market, "we have a number of patents pending in the US and many other countries, that together provide strong protection for our products. These patents build on this patent and we expect them to be granted and added to our portfolio in the near future. Our teams in Arlington and Sydney continue to develop innovative solutions for our loyalty programs, which can be managed by transaction processors, credit and gift card issuers, retailers, or product manufacturers." « Previous Message Next Message » This message has been viewed 27 times Report a BullBoards Violation Ignore smurphyslaw Post Reply View Threads [ Next Thread | Previous Thread | Next Message | Previous Message ] |