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Date Posted: 10:53:22 01/12/03 Sun
Author: Sam (Bucks County)
Subject: Seems to me High Ratings (at least in desirable demos) + Low Sales = Incompetant Sales Department.... but I suppose that happens when you let sales run things. Seems to me if a station is bringing in any sort of demo with money in their pockets (except maybe blue-hairs) a GOOD sales dept. should be able to sell it. In actuality, I am sure there is a lot of incompetance and lack of good business understanding in radio today.
In reply to: "Vince from Villanova" (High ratings + low sales = format flip) 's message, "You're talking about the way things should be. I'm talking about the way things actually are. In radio, there's a LOT of space between those two." on 01:16:55 01/12/03 Sun


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[> [> [> [> [> You are absolutely correct Sam. However, it's just a fact in business that certain demographic groups are more lucritive and attractive to advertisers than others. But, a real good salesman should be able to sell anything that has merit or value to the consumer or businessman. -- Bill, 08:15:22 01/13/03 Mon


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