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Date Posted: 22:12:09 11/06/02 Wed
Author: the Formal Observer
Subject: Now there's a profession I can respect! Beck and Katz will stay around as long as they can sell to the male 25-54s.
In reply to: Captn Hank 's message, "Armchairs........" on 16:58:22 11/06/02 Wed


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[> [> [> [> Beck has already been around longer than that. I'm told his numbers are.... discouraging, and that's compared to Imus. Until WPHT can get control of their lineup, that 3.0 rating 12+ is the best they can hope for. Based on that number, we can infer that the 25-54 male figure isn't much better overall. As the only mainstream talker in town, they should be doing MUCH better. -- Tilde, 09:05:48 11/13/02 Wed


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