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Date Posted: 15:42:08 01/11/03 Sat
Author: Bill
Subject: Sorry Sam, the real product a radio station has to sell is their audience. Why do you think the age demo's are so important? If two stations have identical or even similar programming, what is the dividing factor? The demographics. Who cares about the programming? Advertisers only care about demo's.
In reply to: Sam (BUcks County) 's message, "K Vince... Time for my lecture on what a station's product is...." on 00:55:43 01/11/03 Sat


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[> [> [> You're talking about the way things should be. I'm talking about the way things actually are. In radio, there's a LOT of space between those two. -- "Vince from Villanova" (High ratings + low sales = format flip), 01:16:55 01/12/03 Sun


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[> [> [> [> Seems to me High Ratings (at least in desirable demos) + Low Sales = Incompetant Sales Department.... but I suppose that happens when you let sales run things. Seems to me if a station is bringing in any sort of demo with money in their pockets (except maybe blue-hairs) a GOOD sales dept. should be able to sell it. In actuality, I am sure there is a lot of incompetance and lack of good business understanding in radio today. -- Sam (Bucks County), 10:53:22 01/12/03 Sun


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[> [> [> [> [> You are absolutely correct Sam. However, it's just a fact in business that certain demographic groups are more lucritive and attractive to advertisers than others. But, a real good salesman should be able to sell anything that has merit or value to the consumer or businessman. -- Bill, 08:15:22 01/13/03 Mon


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[> [> [> [> We used to have a talk station in this town on the FM side with an older demo. They would run spots for say, a rocking chair company ... that store would get a BIG response ... not only from blue hairs but from the 25-54 demo as well. The guy that ran that store was my first good talk with an advertiser. Old people got the bucks AND spend it. The problem is that national accounts don't want them. -- Surf, 06:44:53 01/13/03 Mon


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