| Subject: Steamy commercials lead to eviction from pageant |
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 Tommy
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Date Posted: 10:11:50 06/14/10 Mon
Miss Universe Canada not pleased with contestant’s steamy TV commercials.
Patty Winsa Staff Reporter
Sophie Froment after she was kicked out of the Miss Universe Canada beauty pageant because, organizers said, she breached pageant rules by posing for a series of steamy TV commercials promoting a website that engineers and facilitates affairs.
A beauty pageant that requires contestants to show some skin in the bathing suit portion has thrown out a competitor for showing too much of it.
Sophie Froment was dismissed from the Miss Universe Canada pageant on Saturday after some steamy television commercials she did for Ashley Madison — a dating website for men and women seeking an affair — were leaked to organizers.
The company’s website advertises a 100 per cent “affair guarantee.” Last December its “Life is short. Have an affair” advertising campaign was rejected by the TTC’s advertising review committee because it didn’t meet community standards.
Although Froment, a 21-year-old law student, is currently featured in a U.S. television commercial for the company wearing lingerie, the ads in question were never broadcast. But someone — Froment says she doesn’t know who — posted them online. In one commercial, Froment is topless and lying on her stomach on a bed with a man. In another, she’s kissing him.
A statement on the Beauties of Canada website, which produces the Miss Universe Canada, says Froment was dismissed because she “made some career choices that are not compatible with the image of women that our organization tries to promote; and which would disqualify her from representing Canada at the 2010 Miss Universe Pageant.”
The organization’s home page features a reclining woman in a skimpy bikini.
The statement goes on to say that “it would be unfair to her to have her compete in such circumstances, and it would be distracting for the rest of the delegates; each of whom have worked very hard to pursue their aspiration of becoming Miss Universe.”
Froment says that on Friday night, organizers called her into a meeting and told her that she had breached her contract and asked her to do the “honourable” thing and quit. But the Ottawa resident refused.
“I have two dreams. I want to be a lawyer and I want to be an actress and a model,” said Froment. “It was a job.” She continued, “I’m proud of who I am. And proud of what I do.”
On Saturday morning, Froment says she left her airport hotel room, where she’d been staying since the contest began June 7, to go to the theatre for rehearsals. But a security guard and a chaperone met her in the lobby and ushered her back up to her room where she was told her to pack her bags.
Froment was driven downtown to the bus station, where they offered to buy her ticket back to Ottawa. When she refused to leave, they left her there with $100, she says.
But Froment isn’t going away. Her father, who planned to attend the ceremony, is sending her his ticket from Ottawa. Froment says she’ll be there Monday in her evening gown to cheer on the 20 finalists.
http://www.thestar.com/news/gta/article/823099--steamy-commercials-lead-to-eviction-from-pageant
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