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Date Posted: 10:16:38 11/26/02 Tue
Author: Madison
Subject: What a good idea. Speaking from experience, I know just how much the Sales department welcomes input from Programming on pricing and any sales-related matter. And of course, sales input into programming is always appreciated.
In reply to: Cynthia 's message, "MS live spots" on 21:34:03 11/25/02 Mon


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[> Reality check, Cynthia: the host is there for the benefit of the sales department, not for the benefit of the listener. Ideally, a radio station would balance its profits with its listeners' desires, but hey, radio's a business. Always has been, always will be. -- "Vince from Villanova" (It's all about the Benjamins, baby.), 10:57:57 11/29/02 Fri


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[> [> K Vince... Time for my lecture on what a station's product is.... -- Sam (BUcks County), 00:55:43 01/11/03 Sat

If you ask the sales dept, it's time. Time to sell, the more time they sell, the more money they make. However, there is of course that other element, the time is only worth something if there are people listening who would be inclined to buy the products advertised. So what is the real product of a radio station? Programming.... programming the right people want to listen to... so they will continue to listen through the commercials. Part of why WWDB crashed and burned is that they ignored this and just sold as much time as they could, crowding out programming and causing people to tune out in disgust. (and part was some abortive boneheaded attempts to try and attract a demo that as a rule doesn't listen to talk radio by chasing away the people who do). So... yes radio is a business, but if it doesn't balance listeners desires with the zeal of the sales dept. that is BAD business. The bottom line depends as much on the programming as is does on sales. The more people listen, the more they can charge. People don't tune in to listen to commercials.


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[> [> [> Sorry Sam, the real product a radio station has to sell is their audience. Why do you think the age demo's are so important? If two stations have identical or even similar programming, what is the dividing factor? The demographics. Who cares about the programming? Advertisers only care about demo's. -- Bill, 15:42:08 01/11/03 Sat


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[> [> [> You're talking about the way things should be. I'm talking about the way things actually are. In radio, there's a LOT of space between those two. -- "Vince from Villanova" (High ratings + low sales = format flip), 01:16:55 01/12/03 Sun


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[> [> [> [> Seems to me High Ratings (at least in desirable demos) + Low Sales = Incompetant Sales Department.... but I suppose that happens when you let sales run things. Seems to me if a station is bringing in any sort of demo with money in their pockets (except maybe blue-hairs) a GOOD sales dept. should be able to sell it. In actuality, I am sure there is a lot of incompetance and lack of good business understanding in radio today. -- Sam (Bucks County), 10:53:22 01/12/03 Sun


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[> [> [> [> [> You are absolutely correct Sam. However, it's just a fact in business that certain demographic groups are more lucritive and attractive to advertisers than others. But, a real good salesman should be able to sell anything that has merit or value to the consumer or businessman. -- Bill, 08:15:22 01/13/03 Mon


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[> [> [> [> We used to have a talk station in this town on the FM side with an older demo. They would run spots for say, a rocking chair company ... that store would get a BIG response ... not only from blue hairs but from the 25-54 demo as well. The guy that ran that store was my first good talk with an advertiser. Old people got the bucks AND spend it. The problem is that national accounts don't want them. -- Surf, 06:44:53 01/13/03 Mon


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