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Subject: looking forward

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Tuesday, October 22, 2013 at 4:00am

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Date Posted: 19:02:48 10/26/13 Sat

Get efficient installs with video creative and CPA buying for mobile app ads
By Radu Margarint - Tuesday, October 22, 2013 at 4:00am
Today we're offering two new capabilities to mobile app ads that will improve the efficiency of your app installs.

Use video creative to engage new customers and get more installs
Now you can use video creative in your mobile app ad aimed at driving installs to bring your app to life in Facebook's mobile News Feed. Potential customers will be able to click play to watch a video featuring your mobile app before installing the app. Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs. DoubleDown Casino was one of our early partners to test video creative in mobile app ads. "In our early tests, we found that using video in our mobile app ads resulted in increased install rates and decreased costs per install," said John Clelland, Vice President, Interactive Marketing for DoubleDown Casino. "We've seen tremendous success with mobile app ads and are looking forward to using video to make them even more engaging with rich media like video."

As always, compelling creative is critical to effective mobile app advertising. We recommend videos that showcase the best features of your app, including use of lifestyle or product shots along with in-app screenplays.

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