Subject: Good list of marketing tactics. Your best point however was the one about appearing to rely exclusively on promoting to students and alumni when they could also be targeting the general public. Budget is extremely important though, especially when you consider the need to evaluate cost and ROI for each tactic vs. the incremental revenue that would be produced. I think the bigger questions that remain unanswered are how strategic football is to Fordham's Administration, whether it's even a priority to have the stands packed, and if so who they want in those stands.
