Netflix / Media -- Psualum Forum

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Subject: Netflix / Media

Author:
vert

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Date Posted: 13:51:13 05/07/12 Mon

There are a few angles to look at.

"The 18-35 demo" is the media savvy group. They stay up to date and frequently dl movies. They're current on most all popular TV shows either because they DVR them, dl'd torrents or formerly had Netflix streaming. After they caught up on the TV shows on Netflix, they realize the subscription has little to no value. This group typically streams between a TV/Computer/gaming system/tablet.

"The JV Squad" strives to be like 18-35 demo, but isn't quite as savvy. They don't dl torrents but have some type of monthly subscription fee. After a year or two, they realize they're not getting a lot of value out of it and they discontinue. They try to stay up to date on the latest TV shows, but fall behind and miss episodes/half season and then just catch on later without watching old eps. This group like the convenience and ease of Red Box, but doesn't rely on it.

"We're on boner meds demo" - This group get a semi just thinking about how awesome/convenient/cheap Red Box is. They may or may not have a DVR and don't really care how current they stay on their favorite TV shows. My Dad is the poster boy for this group. He calls me to tell me how many movies he sees for only $1 each because he's a stickler for next day returns. It doesn't matter that he just rented the latest Adam Sandler crap show, he only paid $1 dammit!

My point is that only the first group is going to care about Netflix exclusive content, but they've already realized they can get said content another way. The other groups just don't care enough to warrant paying a monthly fee.

Conclusion - Netflix is on a downward spiral to irrelevance and the only way to fix it is to stream the same movies that Red Box has readily available. They're essentially taking what Red Box does well, and making it more convenient in a streaming format.

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